Hyatt Hotels has launched a new luxury brand for hotels with distinct character.
Called The Unbound Collection by Hyatt, the brand will include ‘historic urban gems, contemporary trend-setters, boutique hotels, and resorts’ with each one having its ‘own individual brand identities, free from constraint or convention’.
The collection launches with properties including The Driskill Hotel in Austin, Texas, the Hotel du Louvre in Paris, and the Coco Palms Resort in Kauai, Hawaii, which is due to re-open in spring 2018 after a renovation.
"Future hotels in The Unbound Collection by Hyatt will be equally story-worthy, whether it be through a fascinating past, an exclusive location, famous architecture and design, or an award-winning dining experience," said Hyatt.
Mark Hoplamazian, president and CEO of Hyatt Hotels Corporation, said the brand would allow Hyatt to grow, not only in new markets, but also in new ones.
