Hyatt Hotels Corp has named Mark Vondrasek as executive vice president, global head of loyalty & new business platforms.
A newly created position, Vondrasek is tasked with leading Hyatt’s integrated experience strategy, including the World of Hyatt loyalty platform.
He will also drive the company’s new wellness strategy integrating the recently acquired Miraval and exhale wellness brands.
Vondrasek brings more than 25 years of experience including leadership roles at Starwood Hotels and Resorts.
"Mark’s successful track record, working in a brand-led, global organization makes him the ideal candidate for this role. We are fortunate to welcome a leader with a reputation for transformation who can accelerate Hyatt’s loyalty platform, advance innovative products and expand Hyatt’s partnerships," said Mark Hoplamazian, Hyatt’s president and chief executive officer.
Vondrasek also previously held positions at Northern Trust, Fidelity Investments and Kemper Financial Services.
