Hyatt Hotels Corp and Homeinns Hotel Group have inked a strategic master franchise agreement to introduce Hyatt Studios hotels in China.
This will expand Hyatt’s portfolio in the upper-midscale segment by adding hotels in Hyatt’s new extended-stay brand.
The agreement will see Homeinns Hotel Group open 50 Hyatt Studios branded hotels over the next several years across China.
Part of Hyatt’s Essentials portfolio, the Hyatt Studios brand focuses on extended stays and designed for everyday business and leisure travellers looking for consistency, modern amenities, and value.
The brand offers studio-style rooms, kitchenettes, and workspaces.
“This agreement with Homeinns Hotel Group builds on our strategic path, enabling us to bring Hyatt’s brand and operational standards into a growing segment,” said Stephen Ho, President – Greater China and Growth, Asia Pacific, Hyatt.
“In China, one of our most important markets, Hyatt Studios will strengthen our ability to serve more stay occasions in more cities.”
The Hyatt Studios properties will be developed and located in first and second tier cities across China.
