Spanish hospitality firm Iberostar Group, has joined Expedia Group and UNESCO in the expansion of the UNESCO Sustainable Travel Pledge.
About 80 of Iberostar’s portfolio are situated on the seafront and the company supports the UNESCO Pledge to promote responsible practices, community resilience, and heritage conservation.
"Our partnership with UNESCO seeks to ensure the preservation and sustainability of communities, many of which are wholly dependent on travel," said Katherine Cheng, Head of Global and Community Impact, Expedia Group.
"Travellers are willing to do more when they have visibility into actions they can take, whether it’s paying higher fees or changing how they travel."
In 2019 UNESCO and Expedia Group signed a global agreement promoting sustainable travel and heritage conservation through the UNESCO Sustainable Travel Pledge.
Iberostar outlined its goals in its 2030 Agenda, with efforts eliminate waste, source responsible seafood, neutralize carbon emissions and improve the health of the ecosystems surrounding its hotels.
"The UNESCO Pledge allows us to share not only our journey in our 2030 Agenda, but to share and learn from the network of tourism providers in the community of others who have taken the Pledge," said Dr. Megan Morikawa, Global Sustainability Director for Iberostar Group.
In addition, Iberostar Group has also partnered with Expedia Group Media Solutions on the ‘Discover Iberostar’ campaign.
As part of this campaign Iberostar Group and Expedia Group have both contributed $100,000 to the Protecting and Restoring the Mesoamerican Reef initiative.
The campaign also aims to raise awareness about Iberostar’s Wave of Change movement to protect the oceans.
