Ibis puts its beds to the ‘torture test’
Budget chain ibis has gone to extraordinary lengths to prove the comfort of its hotel beds.
Its advertising department came up with the idea of sending adventurer Aaron Chervenak up Mount Roraima in Brazil, regarded one of the planet’s most hostile and hardest places to reach, to put the ‘Sweet Bed by ibis’ to the ultimate "torture test".
It has now released a 15-minute film showing his journey, promising "twists, turns, pitfalls and surprises".
Click here to see the video.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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