Iceland specialist looks to work with UK agents
A recently-launched Iceland tours specialist is looking to work with the UK trade as part of its expansion plans.
Reykjavik-based Hidden Iceland, which was launched in November, sells mostly direct to UK consumers but wants to form partnerships with travel agents.
It pays up to 20% commission on its scheduled day trips, multi-day trips and bespoke private tours.
A spokeswoman said: "The team is actively looking to form partnerships and collaborate with UK travel agencies to increase its UK audience."
Currently 20% of its customers come from the UK.
The company was established by three founders – Ryan Connolly, Scott Drummond, and Icelandic native Dagny Bjorg Stefansdottir.
"As we continue to grow, we’re looking to establish new relationships with UK based travel agents," said Connolly, originally from Scotland.
"The UK is a huge market for us and we’re keen to hear from agents who’d like to work together to offer truly personalised tour products and adventures to their clients."
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Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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