Holiday comparison and deals website, icelolly.com, has partnered with Melanoma UK to raise awareness of sun safety.
The pair have joined together, with the help of global healthcare creative agency Havas Lynx, to launch a campaign to educate people about the everyday domestic scenarios in which UV is present.
These might include walking in the city, visiting parks, and driving with the car windows, as well as holidaying overseas.
The campaign uses the letters U and V in the word ‘LUV’ to remind people that whatever activities they love during the British Summer, protection against UV rays is still essential.
Icelolly.com has pledged to commit to a long-term partnership with Melanoma UK, kicking off with a competition to win an all-inclusive family holiday to Tenerife, aimed at encouraging people to engage with the campaign.
CEO Richard Singer said: "Holidays are about creating lasting memories for the right reasons, not the wrong reasons.
"We’re looking forward to working with this important charity on their Sun Safety Campaign and help raise awareness of the need to take care of ourselves and our family with a view to avoiding short term problems such as dehydration, sun stroke and sunburn and, longer term, to prevent skin cancer."
Havas Lynx CCO Tom Richards said: "On the whole people are prepared for days out at the beach and obviously sunny locations, but Havas wanted to raise awareness of the dangers in less obvious situations, such as when we’re out and about in cities, parks, family picnics etc."
Melanoma UK’s, Diane Cannon, added: "We’re delighted that icelolly.com has agreed to work with us ongoing, so this campaign is really just the start of much bigger things to come. Watch this space!"
