Icelolly.com has received a £2 million investment from Silicon Valley Bank (SVB).
The money will be used for strategic investments in icelolly’s sales and marketing activities, among other things.
The holiday comparison and deals platform said the financing will enable it to ‘significantly boost its brand awareness with consumers through various channels online and offline’.
Icelolly also expects to invest in its team with further hires following Simon Lloyd’s recent appointment as chief marketing officer, having held a number of executive roles with leading British brands including AXA, Superdry, BBC and Virgin Atlantic, and the appointment of Elliot Muscant, the co-founder and managing partner of marketing agency Open Partners as non-executive advisor.
The partnership with icelolly further supports SVB UK’s commitment and growing presence in the north of England by being a valued financial partner to the northern innovation economy, which is made up of a diverse range of innovative technology and life science businesses throughout the region.
