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Icelolly signs multi-million pound ITV deal
Travel price comparison and deals website icelolly.com~has signed a multi-million pound partnership with ITV.
It means the brand will maintain an ‘always-on’ presence across ITV channels throughout 2019 and into early 2020.~
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Starting on Boxing Day, icelolly will launch a new TV ad during Quantum of Solace on ITV, with 30" and 10" ad creative subsequently running through February on the same channel.
From January until March 2020, the deal will also see icelolly.com sponsor both Family Guy and American Dad on ITV2 each evening.
The company will also sponsor afternoons on ITV3, home to classic drama including Vera, Victoria and The Durrells, running from 2pm to 7pm, Monday to Friday.
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"Whether it’s the core ITV3 daytime audience of housewives or househusbands with children and the post-family audience, or the pre-family audience that enjoy the likes of Family Guy or American Dad on ITV2, our industry-first agreement with the UK’s premier commercial broadcaster is the perfect partnership for us to effectively reach a broad range of existing and potential~icelolly~customers," said CMO Ross Matthews.
"In 2018 we wanted to reconnect with our audience and showcase~icelolly.com~as being the most comprehensive marketplace for holiday deals in the UK, and our new business partnership with ITV will see us take this to the next level in 2019."~
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It expects the audience reach over the course of the year will range from 20-25 million across each of the sponsorships.
The new TV ad will aim to show that the website is more than ‘just’ a holiday price comparison website by highlighting how customers can create lasting holiday memories.
The ads close with the tagline: Do It For The Stories – We’ve Got The Deal To Get You There.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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