US adventure travel website iExplore, a wholly-owned division of TUI Travel, has opened a UK version, with ambitious growth plans.
It hopes to become the number one ranked website for adventure and experiential travel in the UK within the next couple years, replicating the position it has held in the US since 2000.
iExplore founder and CEO George Deeb said: “We were already serving many international customers at iExplore.com, but we wanted to better serve such users with more localized tours, content and call centre fulfilment.
“The UK was the most logical international market to start given the large demand for adventure travel in the UK.â€
iExplore declined to comment on other countries it may be considering within its global expansion plan. But another 10-15 countries are under consideration for launch.
Founded in 1999, iExplore claims over 1.3 million visitors a month.
by Phil Davies
