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Iglu appoints marketing agency to grow brand
Independent cruise and ski specialist Iglu has appointed a public relations and marketing consultancy to grow the brands.
London-based Hills Balfour’s brief is to target experienced skiers and cruisers as well as ‘new to cruise’ and ‘new to ski’ customers.
"It’s a really exciting time for us – Iglu Cruise is celebrating its tenth successful year, and 2016 will see Iglu Ski come of age as it hits eighteen," said Iglu MD Simone Clark.
"We are so proud to have developed two such iconic brands which deliver huge value and variety, as well as deep rooted product knowledge and passion for travel.
"We are delighted to be working with Hills Balfour who share our passion and experience, and are excited for the year ahead."
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Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
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