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IHG looks to build Crowne Plaza brand in Thailand
A Crowne Plaza hotel will replace the Pan Pacific Bangkok, marking the entry of the brand to the capital of Thailand.
The rebranding will come into effect January 1, 2011, making Crowne Plaza Bangkok Lumpini Park the fifth IHG property in Bangkok.
Last week Pan Pacific Hotels announced that its agreement to operate the Pan Pacific Bangkok hotel would not be renewed.
PanPac has managed the hotel, owned by Ramaland Development Co. Ltd., under the Pan Pacific brand since 1995. Ramaland Development Co. Ltd is owned by Kajima Corporation Japan.
Said Jan Smits, managing director of IHG Asia Australasia, “It’s no secret that we’ve been looking for the right opportunity to open a Crowne Plaza in Bangkok.
“This rebranding gives us the chance to launch Crowne Plaza in a great location and a fantastic platform to build this brand in Thailand.”
Ian Jarrett
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