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IHG unveils relaunch of Holiday Inn brands
InterContinental Hotels Group has unveiled a worldwide relaunch of its Holiday Inn, Express by Holiday Inn and Holiday Inn Express brands.
All Holiday Inn hotels currently open or under development are expected to have implemented the relaunch programme by the end of 2010, with the first new-look ‘show-case’ hotels opening in key markets from spring 2008.
As part of move, all Express by Holiday Inn hotels across Europe, Middle East, Africa and Asia Pacific will become Holiday Inn Express properties in line with those in the Americas.
Andrew Cosslett, IHG’s chief executive officer, said: “This is an important moment in Holiday Inn’s history. We have spent a considerable amount of time getting the facts and the insights to enable us to make these changes in partnership with our owners.
“The Holiday Inn sign is seen by hundreds of millions of people every day around the world. The changes we are making will ensure the Holiday Inn brand goes forward into the future with a strong and confident new image.”
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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