United Kingdom
United States
Asia Pacific
In-store music ‘makes staff more productive’
In-store music helps holidaymakers to ‘get in the mood’ and agency staff to be more productive, according to research.
95% of travel staff felt that in-store music creates a better working environment while 99% said that retail stores playing music tend to be more modern and appealing places to shop.
51% of customers said they would spend more time browsing in a store playing music while 66% said that playing music removes any awkward silences while shopping for a holiday.
The survey of more than 2000 staff and customers in the travel sector was carried out by music licensing company PPL.
STA Travel UK marketing director Laurence Bresh said: "We find having music playing in our stores creates a relaxed and informal environment for both customers and staff.
"Having a range of music playing in our 50 UK stores creates a great atmosphere to allow time to chat to our travel experts and ensure our customers have all the tools necessary to create their ideal itinerary."
Diane
Mark Jaronski of Explore Georgia on FIFA World Cup 2026
Connecting Small Businesses to Global Tourism Markets: Nate Huff of Tourism Exchange
North Carolina’s Resilience: Wit Tuttell on Recovery and Tourism
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
BA suspending all Heathrow to Abu Dhabi flights
Unexpected wave rocks cruise ship
Woman dies after going overboard in English Channel
Report: Cruise guest died after ship lashed in heavy storm
British teen in serious condition after paraglider collision