The Indonesia tourism ministry is targeting 1.5 million Malaysian visitors by the end of the year after inking a marketing partnership with low cost carrier AirAsia.
"Under the joint promotion for the media campaign we hope AirAsia will cater to more travellers to Indonesia and more people; especially Malaysians to experience Indonesia, thanks to AirAsia’s numerous routes," said Judi Rifajantoro, professional staff to the minister on tourism infrastructure.
Kuala Lumpur based AirAsia connects Malaysia with Indonesia 350 times a week to 15 indonesian cities, including Jakarta, Bali, Lombok, Surabaya and Palembang.
"In 2016, we flew over four million guests between both countries to contribute significantly to the tourist arrivals last year and this is only a fraction of the great potential we can achieve," said AirAsia Bhd CEO Aireen Omar.
Omar said the marketing partnership will focus on travel fair promotions and brand advertising in digital, print, radio ads and in-flight branding.
