The Travel Foundation is to launch a customer lottery later this year to help boost its fund raising.
The travel charity will encourage travel and tourism businesses to sell lottery tickets to customers alongside holiday goods and services.
For £2 ticket, customers have a chance to win up to £5,000 (and a guaranteed £1,000 prize) in a monthly draw.
At least 50p from each ticket sold will go directly to the Travel Foundation, with a further 50p contributing to the prize fund.
Companies selling tickets can earn up to 20p per ticket sold, which they are encouraged to donate back to support the work of the Travel Foundation or to use as a donation to other charities they support.
The charity hopes that as more and more organisations back the Lottery, over half the cost of the ticket will go towards charitable activity.
Noel Josephides, chairman of ABTA and The Travel Foundation, said: "This is an exceptionally simple and neat idea that I hope will be a huge success. Any company who is selling a holiday or tourism-related product can get involved and, by doing so, will make a huge difference to the destinations on which we depend.
"I think this is going to create a big buzz for customers and those working in the travel sector and I urge companies to come forward and sign up."
The Travel Foundation aims to launch the Travel Lottery in December 2013 and anticipates holding the first draw in January 2014.
