VisitEngland is prepping for this year’s English Tourism Week annual industry celebration
From 13-22 March, the tourism industry takes centre stage with the public, destinations, businesses and visitor attractions encouraged to get involved.
English Tourism Week sees the industry come together to highlight tourism’s importance to local communities and their economies.
This year’s campaign, coordinated by VisitEngland, is using the strapline ‘Local Stories National Growth’ to celebrate the people, businesses, and destinations at the heart of England’s tourism sector.
Minister for Tourism Stephanie Peacock MP said: “English Tourism Week is a celebration of our diverse tourism sector. It plays a vital role in our national economic landscape – supporting jobs, driving investment, and sustaining communities.”
“We have an ambition to attract 50 million visitors a year by 2030, and English Tourism Week is the perfect opportunity to showcase our exceptional domestic offer.”
“We want to recognise the small businesses that form the backbone of the visitor economy.”
VisitEngland Director Andrew Stokes added: “Tourism is a powerhouse industry that delivers billions for the economy. I encourage everyone to get out and discover their local stories.”
Destinations, tourism businesses and visitor attractions can download the English Tourism Week toolkit including logos, slogans, images and poster templates .
Now and throughout English Tourism Week, VisitEngland is also encouraging people to show support for English tourism on social media by using #EnglishTourismWeek26.
VisitEngland’s Tourism Superstar 2026 competition will also conclude at the end of the week, with voting open until midnight on the 22 March.
The winner is announced after English Tourism Week.
VisitEngland, Local Visitor Economy Partnerships and destinations are also asking MPs, local authorities, the UK Government and other stakeholders to get involved.
