Harnessing social media and Google’s hold over the travel industry are the most pressing issue for the industry according to senior figures.
The two areas were voted as most significant during an event organised by the Travel Technology Initiative.
The cost of XML and the challenges of dynamic packaging also came high up on the list for attendees at the ‘open space’ event.
The open space concept enables delegates to create their own agenda and then divide into discussion groups to debate the issues they feel are critical to their businesses.
TTI plans to set up a series of management meetings in the New Year to discuss the findings of the event in more depth and decide if any collective action can be taken going forward.
by Linda Fox
