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Inghams launches ‘In Safe Hands’ campaign
Inghams Ski has launched a ‘In Safe Hands’ campaign to reassure customers looking to book a ski holiday.
It comes as it reports an a marked rise in enquiries since the announcement to relax travel restrictions and a threefold rise in bookings.
CEO Paul Carter said: "As more and more people begin to plan their winter holidays, despite the many uncertainties regarding Covid-19, we would like our trade partners to take comfort in the fact that we’re doing all we can to ensure their customers can safely pursue their passions again.
"Throughout the Covid-19 crisis, we have strived to do the right thing, and be open about our efforts.
"We have already seen a great number of agents transferring their customers to next year, and many new bookings for 2021, for this reason we feel it is important to share our plans and promises for the up and coming winter ski season, so our partners can help their customers can plan with confidence and know what to expect."
The Inghams ‘In Safe Hands’ campaign explains that Inghams is ATOL and ABTA protected and will continue to deliver its Covid-19 refund promise, so customers have to cancel due to Covid-19 they can pick another trip, or get a full refund.
It is also reassuring its trade partners that Inghams is part of a much bigger family of businesses.
Its parent company is a large Swiss supermarket and retailer called Migros, so as a group, it claims to be ‘stronger’.’¨
In addition, it has outlined other measures in resort, such as as Inghams staff having Covid-specific hygiene training, along with safety equipment.
There will no longer be any self-service food, local staff will have temperature checks before every shift, there won’t be apr-¨s events for large amounts of people and opening hours and numbers of guests in spa areas, hot tubs and swimming pools may be restricted.
Everyone, including Inghams staff, will be expected to wear masks when travelling on any public transport to and from the resort, in line with all local regulations.
"For that extra peace of mind, one of the Inghams in-resort team will call each customer shortly before travelling to chat through anything they might need to know about their holiday," it added.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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