Vermont based travel e-commerce platform Inntopia has acquired travel data analytics firm Destimetrics.
No terms of the deal were disclosed but the DestiMetrics leadership team including founder Ralf Garrison will continue to work in the new combined business.
DestiMetrics provides market intelligence for destination leisure travel industry, which like Inntopia itself, focuses mostly on ski resorts.
Inntopia’s e-commerce technology solutions are used by ski and golf resorts, destination marketing organizations, hotels and tour operators.
"We have tremendous respect for the market leadership DestiMetrics has achieved, and for Ralf Garrison as a pioneering entrepreneur in the mountain travel industry. It is a great addition to Inntopia’s product set, and existing DestiMetrics clients will be able to automate their reporting through our API libraries, and generate on-demand reports," said Trevor Crist, CEO of Inntopia.
The purchase follows Inntopia’s acquisition last year of Ryan Solutions, which operates CRM platforms for mountain resorts.
