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Interhome moves into Russia
Holiday rental specialist Interhome has founded a subsidiary business in Russia.
The company has joined forces with its Russian agent Worldhome to launch Interhome Russia, the latest move in its expansion into Eastern Europe.
CEO Simon Lehmann believes the country has vast potential with its 144 million population and personal wealth increasing for many.
It is aiming for 7,000 guests and turnover of $1.8 million in the first year. Interhome Russia’s products will be on offer in some 40 selected travel agencies as well as via the internet and call centres.
Lehmann predicts that 40% of turnover will be achieved through retailers and 60% through direct sales (of which 50% will be online bookings).
The most popular destinations among Russians in the holiday home sector include Switzerland (the Valais and Graubunden), France (the Chamonix region and Côte d’Azur), Spain (Costa del Sol) as well as Austria (the Salzburgerland and Tirol).
Lehmann said: “Russia is currently one of the world’s strongest growth source markets, and is likely to remain so in the foreseeable future.
“Together with Worldhome we recorded growth in turnover last year in excess of 50% so it is only logical that we should expand in this direction. We are starting up our operation in Moscow with a young and dynamic team of 10 people.”
Interhome will be targeting a growing breed of wealthy consumers, with a focus on accommodation in the premium sector.
Interhome already has its own subsidiaries in Poland, the Czech Republic and Slovakia. The group is considering entering further markets in Eastern Europe and is also assessing China, India and Israel.
by Phil Davies
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