Interim role created as VisitBritain seeks new CEO

An interim role has been created by VisitBritain as the tourism organisation looks to recruit a new chief executive.

The bodyâ€™s 2012 Games strategy director Sandie Dawe is assuming the position of deputy chief executive and accounting officer.

The interim position has been crated following the departure of former chief executive Tom Wright at the beginning of 2009.

Dawe will take the role until a new CEO is in place.

As accounting officer, she answers to the permanent secretary/accounting officer at the Department for Culture, Media and Sport for the financial accountability of VisitBritain and VisitEngland.

VisitBritainâ€™s newly appointed business services director, David Parkhill, will report to the deputy chief executive, while other directors continue to report to executive chairman Christopher Rodrigues.

*VisitBritainâ€™s senior management team now comprises:

Â·Â Â Â Â Â Â Â Christopher Rodrigues, executive chairman

Â·Â Â Â Â Â Â Â Sandie Dawe, deputy chief executive and director, 2012 Games strategy

Â·Â Â Â Â Â Â Â Julian Aviss, director, people and performance

Â·Â Â Â Â Â Â Â Michael Bedingfield, director, Britain marketing

Â·Â Â Â Â Â Â Â Keith Beecham, director, overseas network

Â·Â Â Â Â Â Â Â Kenny Boyle, director, distribution services

Â·Â Â Â Â Â Â Â David Parkhill, director, business services

Â·Â Â Â Â Â Â Â Patricia Yates, director, strategy and insights

by PhilÂ DaviesÂ