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International business travellers choose Tropical North Queensland
Tropical North Queensland has seen a massive increase in the number of international visitors to the region from the lucrative business tourism sector, with the latest International Visitor Survey released today showing Tropical North Queensland received a 35 percent increase in business tourism travellers to more that 32,000 in the year ending June 2007.
Tourism Tropical North Queensland Acting CEO, David Rose, said the results highlight the region’s ability to attract this important market.
“We have seen an increase in business visitors from the USA, United Kingdom, South Korea, Japan and China which reflects the region’s ability to host international business events due to our world-class business tourism infrastructure and the region’s marketing activities internationally.” Mr Rose said.
“This is an outstanding achievement for a regional destination, and is testament to our business tourism sector including the efforts of the Cairns & Region Convention Bureau, the world class Cairns Convention Centre and a host of other high standard venues, a range of on the ground support services, high quality accommodation, cuisine, spa and indulgence choices and a diverse array of pre and post-event touring options.”
International business travellers stayed a total of 169,100 nights, an increase of 44 percent and stayed in the region an average of 5.2 nights, up .03 nights on the year ending June 2006.
The International Visitors Survey also highlighted overall international visitors to Tropical North Queensland contributed almost seven million room nights to the region, a 6 per cent increase in the year to June 2007.
“It is a positive we have a steady level of international visitors to Tropical North Queensland, and during these competitive times it is good news to receive a boost in international visitor nights particularly from our European (up 13% – 1,842 million nights), United Kingdom (up 10% – 1.521 million nights) and USA markets,” said Mr Rose.
Report by The Mole
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