Intrepid has appointed Zina Bencheikh as managing director EMEA based in London.
Moroccan-born Bencheikh has worked at Intrepid for more than a decade, most recently as regional general manager of Europe, Middle East, and North Africa of PEAK DMC, the adventure travel company’s operations arm.
The new role will see Bencheikh leading more than 70 Brixton-based staff to grow sales from the region, which is core to Intrepid’s 2025 strategy, said chief commercial officer Brett Mitchell.
"I’m absolutely delighted that Zina will be leading the team in Europe. Not only does she have valuable experience managing our largest and most complex operations region, she’s an outstanding example of Intrepid’s values and a role model to many in the industry," he said.
Robyn Nixon, who was appointed as interim managing director EMEA in December, will remain in Intrepid’s Brixton office until September to support the Bencheikh and the team during the transition.
"Robyn has done an incredible job of leading the European office over the past few months" said Mitchell. "We’re thrilled that she has agreed to stay on to support Zina and the team as we continue to grow the adventure travel sector."
