A report in the Belfast Telegraph today says new research has revealed that people from Northern Ireland trust Australians most of all when it comes to travel advice and when it comes to getting the best deal, 72% of Ulster folk prefer to book directly online.
According to a report released today by new travel site, www.boo.com, Brits preferred to place their trust in complete strangers when it comes to researching and booking their holidays with 57% trusting online travel reviews more than traditional travel agents.
The Travel Trust Index Report found that peer reviews were growing in popularity, with 23% posting a review following a holiday and 57% letting their fellow travellers be their guide.
Psychologist Donna Dawson said this research showed people would rather trust a complete stranger rather than a travel professional, adding, “We no longer need to meet face-to-face in order for trust to develop”.
According to the research around £7 billion has been spent on online travel over the last 12 years, making travel the largest category of consumer spending online.
And when it comes to who Ulster people trust when reading online reviews, under top the Trust Index, 53% said Australians offer the best travel advice.
Report by The Mole and The Belfast Telegraph
