Is ‘niche’ the way forward for the majority of tour operators and agents?
Monday, 07 Oct, 2004
0
The dramatic rise in independent travel, coupled with the increasing strength of the industry’s leading players, is leading many to believe that operators and agents must ‘go niche’ to survive.
Rather than taking on top companies at their own game, can the rest of the industry exploit the demand for independent travel, by specialising in certain components or certain destinations, and use internet marketing, expert knowledge and personal service to survive and prosper.
Have your say Cancel reply
Most Read
TRAINING & COMPETITION
EU airports bring back 100ml liquid rule
British Airways passengers endure 11-hour 'flight to nowhere'
CLIA: Anti-cruise demos could cause itinerary changes in Europe
Co-pilot faints, easyJet flight issues ‘red alert’
Dozens fall ill in P&O Cruises ship outbreak