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Italy’s new airline takes flight
Italy’s new airline, ITA Airways took to the skies as Alitalia completed its final flight after 74-years in business. ITA started life as a much smaller airline than Alitalia, employing about a quarter of Alitalia’s workers.
ITA paid over $104 million for the rights to the Alitalia brand and website, and launched a new frequent flier programme, called Volare.
ITA President Alfredo Altavilla said its smaller ‘right-sized’ business will enable it of compete with LCCs.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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