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ITM criticises easyJet ad campaign
The Institute of Travel Management has slammed easyJet’s latest ad campaign which it says is a “slur on the professionalism of travel managers.”
TravelMole exclusively revealed last month that the low-cost airline was planning to target corporate companies in its latest round of ads. The easyJet campaign features a memo to financial directors and chief executives, telling them they are being “taken for a ride” by travel managers.
ITM national chair Louise Innes said: “It is gratuitous and to the professional travel manager it is offensive.”
The organisation adds that travel managers are the wrong people to be targeted by easyJet as they have “embraced and supported the low costs products and services provided by the no frills carriers.”
The Institute of Travel Management represents purchasers and managers of business travel throughout the UK and Ireland, their combined corporate spend is estimated to be £25 billion per annum.
*The ITM 2002 International Conference “Today’s challenge, tomorrow’s world: business travel in 2002” will be held from April 10-12 at St Andrews Bay Golf Resort Hotel. For further information email: naila.khan@meeting-point.co.uk
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