Jamaica is set to star in the world’s first destination video filmed entirely in 3D.
The film has taken a year to create and will launch nationwide on 16 January.
Created by eXposure4 Ltd, the film spans one day in Jamaica, following the flight of the island’s national bird, the Doctor Bird, from sunrise to nightfall and beyond.
The 3D footage features iconic sights of Jamaica, including swimming with horses, zip-lining, and bobsledding through the rainforest.
John Lynch, Jamaica’s Director of Tourism, said: “Jamaica is the first destination in the world to embrace this technology in its entirety, and the results are visually stunning.
“This film really gives people around the world a chance to see Jamaica in ‘a new dimension’.”<
The destination video will be available at www.VisitJamaica.com and viewers will be able to apply online for free, Jamaica-branded 3D glasses, which will be sent in the post.
By Bev Fearis
