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Jamaica Tourist Board targets homeworking travel agents
The Jamaica Tourist Board (JTB) has announced a series of initiatives for 2025 aimed at supporting the growing sector of homeworking travel agents.
Recognising that 60% of UK-based retail travel agents are now home-based, the JTB has become the first National Tourist Office to establish a dedicated Business Development Officer (BDO) role for this growing sector.
Donovan Donaldson, previously BDO for the Southern UK, now takes on this newly created role as BDO for homeworking sellers.
His remit includes supporting 50 identified homeworking groups in the UK through targeted training, hybrid Fam trips, and other resources.
Sean-Pierre Webster has now joined the UK team to take on the role of BDO for the Southern UK.
The JTB is introducing first-of-its-kind hybrid Familiarisation (Fam) trips designed specifically for home-based agents.
These trips allow participants to balance work commitments during the mornings while exploring Jamaica’s resorts and attractions in the afternoons.
In 2025, the JTB will host eight Fam trips, showcasing new properties such as the Riu Aquarelle and Princess Resorts.
A special Fam trip is also planned for the Jamaica Carnival.
The JTB is launching several initiatives to further support homeworkers, including:
Monthly Clinics: Networking events in regional hotspots featuring immersive “sensory Jamaica” experiences where agents can bring clients.
Consumer Show Packs: Agents participating in consumer shows will receive financial contributions, promotional materials, brochures, and branded banners.
Webinars and Training: Regular sessions on key topics, including villas, city and beach tourism, and new product offerings.
In addition to homeworkers, the JTB will continue supporting all travel agents with a number of trade initiatives.
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