United Kingdom
United States
Asia Pacific
Japan mulling restart of ‘Go To Travel’ domestic campaign
Japan’s new tourism minister plans to bring back the government’s Go To Travel subsidised program for domestic tourism.
Tetsuo Saito floated the idea after Japan lifted the Covid-19 state of emergency last week.
"We will consider the situation regarding infections and consider when to resume the program. It is a program crucial for the recovery of tourist sites and local economies," Saito said.
"It is a program crucial for the recovery of tourist sites and local economies."
The Go To Travel scheme launched last year, and was initially successful but was postponed after fears it had fuelled the spread of the virus across the country.
"It is important to balance the prevention of contagion and the promotion of tourism," Saito said.
The Go To Travel scheme subsidises as much as.50% of travel expenses,up to ¥20,000 per person per night and ¥10,000 for a day trip.
Saito said the government is still targeting a pre-Covid goal of 60 million foreign visitors to Japan by the end of the decade.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Mark Jaronski of Explore Georgia on FIFA World Cup 2026
Connecting Small Businesses to Global Tourism Markets: Nate Huff of Tourism Exchange
North Carolina’s Resilience: Wit Tuttell on Recovery and Tourism
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
BA suspending all Heathrow to Abu Dhabi flights
Turkish Airlines flight in emergency landing after pilot dies
Unexpected wave rocks cruise ship
Woman dies after going overboard in English Channel
Foreign Office issues travel advisory for winter sun destinations