The Japan National Tourism Organisation kicked off its Tokyo 2020 Olympic tourism campaign with a helping hand from British diver Tom Daley.
Unveiled at Japan House in London, Daley filmed a six-part video content series showcasing culture and events across Japan.
The double Olympic bronze medallist travelled to Fukushima, Yamagata, Miyagi, Aomori and Iwate prefectures earlier this month.
A preview of his travels was screened during a JNTO hosted Audience with Tom Daley.
The diver has a popular YouTube channel with more than 800,000 subscribers.
