United Kingdom
United States
Asia Pacific
Japan Tourism unveils new slogan
TOKYO – The Japan Tourism Agency has unveiled a new slogan and logo as part of revamped tourism promotions to increase international inbound visitor numbers.
The new slogan ‘Japan. Endless Discovery’, implies that Japan is a destination with countless historical, traditional, and cultural attractions, encouraging travellers to see the country as a destination for visiting more than once.
The red and white logo encompasses Japan’s iconic cherry blossom against a sun background.
The Japan Tourism Agency is aiming to attract 10 million visitors to Japan in 2010, having designated the year Visit Japan Year, then 15 million visitors per year by 2013 and 30 million per year in the years beyond.
The number of international visitors to Japan was 6.79 million in 2009, down 18.7 percent on 2008 figures, due mainly to the global economic crisis.
However, 2010 is off to a good start with cumulatibve visitor arrivals for the first two months of the year totalling 1.3 million – up 32 percent on 2009 figures – according to preliminary figures estimated by the Japan National Tourism Organisation.
Ian Jarrett
Exploring Brooklands Museum with Alex Patterson
Global Tourism Challenges and Upcoming Events: A Conversation with Don Welsh
Peebles Barbeque: A Legacy of Flavor and Tradition
Exploring Bok Tower Gardens with Erica Smith
Rue’s Living Water Boat Cruises: Exploring Winter Haven’s Chain of Lakes
Durango and Silverton Railroad: A Timeless Journey Through History and Scenic Beauty
Walt Leger on New Orleans’ Resilience and Major Events Ahead
Cindy Mackin Shares Estes Park’s Winter Thrills
Mark Jaronski of Explore Georgia on FIFA World Cup 2026
Connecting Small Businesses to Global Tourism Markets: Nate Huff of Tourism Exchange
North Carolina’s Resilience: Wit Tuttell on Recovery and Tourism
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
Qatar Airways adding Manchester flights
EU entry-exit system delayed again
Jet2 unveils Samos as new Greek destination for summer 2026
ATC strike in Greece could disrupt flights this week
Carnival Cruise Line hosts Prague getaway for Fun Ambassadors