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Jennifer Bertholdt of Louisiana Tourism talks to Graham McKenzie on the eve of WTM23 about her plans and aspirations in 2024
Tuesday, 05 Nov, 2023
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Jennifer Bertholdt, a prominent figure in Louisiana Tourism, discusses her plans for promoting the state. They emphasize the importance of destination stewardship, highlighting the enthusiasm of residents and ambassadors in sharing Louisiana’s unique culture and attractions. Climate change is integrated into Louisiana’s tourism strategy, focusing on sustainability in events like Mardi Gras and raising awareness about coastal wetland loss. The conversation underscores the deep connection between Louisiana’s culture and its environment. Jennifer will be speaking at the World Travel Market, where she will showcase new properties, attractions, upcoming festivals, and the significance of music in Louisiana’s cultural heritage.
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