Jet2 has launched 37 new routes for summer 2018, including a ‘significant’ expansion from both Birmingham and Stansted, which are new bases for the company this year.
The company is also planning to increase capacity to Turkey by 60% for summer 2018.
At the same time, Jet2holidays has launched a new national advertising campaign, extending its ‘Hold My Hand’ concept to target more holidaymakers, in particular couples and families.
Three new television adverts are appearing across the UK during primetime shows such as Coronation Street, Take Me Out and The Durrells.
Each advert is accompanied by the recognisable upbeat soundtrack, ‘Hold My Hand’ by Jesse Glynn.
The adverts are part of an integrated brand campaign, with online and offline channels featuring the new campaign too.
Steve Heapy, CEO of Jet2.com and Jet2holidays, said: “Our new adverts capture the spirit of exactly what Jet2holidays is all about for couples and families, and with summer arriving it comes at the perfect time to put people in the holiday mood.”
