Jet2holidays has added a new function on its consumer-facing website which helps customers find their nearest independent travel agent.
The operator said the Agent Finder function had been added in response to feedback from agents.
Customers key in their address or postcode to be presented with a map pinpointing their nearest independent agents, plus their address and contact details.
Jet2holidays said it will include the details of 2,500 agents to ‘drive customers to the high street where they can benefit from the expertise of independent travel agents’.
Head of Trade Alan Cross said the launch ‘truly demonstrates how committed we are to independent travel agents’.
"It puts our agency partners right in front of customers on our direct website, and it shows that we always listen and take on board feedback from agents when it comes to supporting their growth," he added.
"Through the launch of Travel Agent Finder, we have delivered exactly what independent travel agents have asked for, the mark of a true partnership.
"As well as making independent travel agents more visible and accessible via our direct website, it encourages customers to get onto the high street, visit a trusted travel agent and benefit from their valuable expertise. This is the latest example of our approach to working in partnership with agents, and another demonstration of our unwavering commitment to supporting our agency partners to help them grow their businesses."
By Linsey McNeill, Editor (UK)
