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Jet2holidays partners with new ITV show
Jet2holidays is the official partner of new ITV show MAMMA MIA! I Have a Dream.
It is due to broadcast on ITV1, ITVX, STV and STV Player in October.
The entertainment show sees hopefuls travel to Corfu to compete to become the next musical theatre stars of MAMMA MIA!.
The eight-part series is expected to reach a large family audience.
Jet2holidays will use the brand partnership to help travel agents drive sales.
To assist agent bookings, Jet2holidays has developed bespoke MAMMA MIA! inspired marketing initiatives, such as window posters and social media collateral.
A competition will also give independent travel agents the chance to win tickets to MAMMA MIA! I Have a Dream live final.
Agents just need to sell a Jet2holidays summer 2024 Greece holiday between 10 October and 10 December.
Jet2 will operate flights from eleven UK airports to Greece next summer.
In total, Jet2holidays has packages in over 200 resorts across 19 Greek destinations.
It represents Jet2holidays’ biggest ever summer programme to Greece.
The programme includes seven new routes – Birmingham to Lesvos, Liverpool to Corfu, Crete (Heraklion), Kos, Rhodes, and Zante, and Newcastle International to Crete (Chania).
Learn more about : Jet2holidays ( United Kingdom )
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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