TUI has signed a distribution deal with Jet2holidays that will see First Choice and Thomson shops selling its product.
The travel giant said Jet2holidays brochures would be “top tier” racked in its outlets in the Midlands, north of England, Scotland and Northern Ireland.
There will also be an online push with TUI UK and the operating arm of airline Jet2.com working together to “position the brand on the key supplementary TUI UK websites”.
The move represents a massive distribution coup for Jet2holidays as TUI UK has a whopping 862 shops in which to push the product.
Managing Director at Jet2holidays Steve Heapy said: “Our dedicated trade team, headed up by Alan Cross, will support the agents closely to help them drive sales. Our trade website makes it possible for agents to view the best holiday deals with sales tools such as the ‘Holiday Calendar,’ allowing them to book late deals and holidays of any duration up to 18 months in advance.”
Commercial and trading director for distribution at TUI UK Helen Deegan said: “Jet2holidays is a quality product and service which offers our customers a wide range of destination choices from their local airport.”
by Dinah Hatch
