JetBlue will launch seasonal snowbird flights this winter to sunny Palm Springs from New York.
The service will take off January 14 through May 1 and operate five times a week from Thursday to Monday.
"With direct service to Palm Springs five days a week, winter-weary East Coasters can escape to this desert getaway with 350 days of sunshine easier than ever before," said Dave Clark, JetBlue’s vice president of network planning.
"Palm Springs re-emergence as a destination and the area’s nationally recognized events like Coachella make it the perfect addition to our transcontinental route map," he added.
Bookings for the route have gone live and fares start at $99 one way for journeys booked at least 21 days in advance.
The seasonal service coincides with some of the big annual events in the Palm Springs area like Coachella, Stagecoach country music festival and for tennis fans, the BNP Paribas Open at Indian Wells.
