JetBlue has renewed its SabreSonic PSS agreement with Sabre Corporation.
The multi-year extension provides long-term distribution to continue offering its content on the Sabre GDS.
Sabre will help JetBlue deliver a more tailored customer experience to capture additional revenue through its PSS.
JetBlue will distribute its flights and services through the Sabre GDS travel marketplace to connected travel buyers.
“We will continue to rely on Sabre’s technology to help us enhance the travel experience,” said Carol Clements, CTO, JetBlue.
It is also investing in Sabre’s Digital Connect and Digital Experience products to enhance the booking and post-booking experience.
