JetBlue Airways has officially opened its new ‘Inspiration Center’ in Fort Lauderdale which is home to leisure travel subsidiary JetBlue Travel Products.
Located in the Design Center of the Americas building, the division has 70 employees and offers flight and hotel packages as well as non-air ancillaries such as car hire, cruises and travel insurance.
"From our new home in Fort Lauderdale, we have a chance to shake up the travel and vacations space — much like JetBlue has been doing in the airline industry for nearly 20 years," said Andres Barry, president, JetBlue Travel Products.
JetBlue Travel Products plans to add new travel products to help boost ancillary revenue growth for the airline.
JetBlue describes the 22,000-square-feet office facility as an ‘open and collaborative environment with a live experimental space where JetBlue Travel Products will test new travel concepts.’
Fort Lauderdale-Hollywood International Airport is a major focus city for the New York based airline.
"We’re pleased to welcome JetBlue Travel Products to Fort Lauderdale. We appreciate JetBlue’s commitment to Fort Lauderdale and wish them well on their new endeavour," said Florida governor Ron DeSantis.
