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JLo onboard with Virgin Voyages
Virgin Voyages revealed a fleet-wide partnership with movie and music icon Jennifer Lopez.
Lopez has joined the cruise line as both Investor and Chief Entertainment & Lifestyle Officer.
“I am inspired by Virgin Voyages’ dedication to creating irresistible experiences and focus on well-being, which all fits perfectly with my own lifestyle and brand ethos,” Lopez said.
Lopez, Richard Branson and Virgin Voyages have big plans together.
Planned experience development has an emphasis on well-being and fitness, to design collaborations and entertainment co-creations to be released throughout 2022.
To kick things off, Virgin Voyages will be exclusively introducing JLo Beauty as part of the on-board offering.
“From the moment we launched this brand, we knew we wanted to make waves and bring changes for Sailors so we searched for someone very special to join us on this voyage,” said Tom McAlpin, CEO of Virgin Voyages.
Making its US debut in October 2021, Virgin Voyages is gearing up to welcome its second and third ships in an initial fleet of four.
Valiant Lady sets sail in March, and Resilient Lady starts sailing in August.
Virgin Voyages goes global this year with homeports in Miami, Barcelona and Athens.
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