Jordan’s tourism board is trying to increase its number of US visitors by quashing misconceptions about public safety in the country.
The Jordan Tourism Board, with is a part private, part public organisation, is targetting Christian, cultural/historical and ecotourism markets.
“We are a moderate, modern and peaceful country,” said JTB vice-chairman and director Marwan Khoury. “We are working with the private sector to come up with a programme to work more closely with the trade.
Travel from western Europe and North America is currently down around 50%.
Last year, the US state department cautioned US citizens in Jordan to “maintain a high level of vigilance and to take appropriate steps to increase their security awareness to reduce their vulnerability.”
