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Jordan attempts to attract US visitors
Jordan’s tourism board is trying to increase its number of US visitors by quashing misconceptions about public safety in the country.
The Jordan Tourism Board, with is a part private, part public organisation, is targetting Christian, cultural/historical and ecotourism markets.
“We are a moderate, modern and peaceful country,” said JTB vice-chairman and director Marwan Khoury. “We are working with the private sector to come up with a programme to work more closely with the trade.
Travel from western Europe and North America is currently down around 50%.
Last year, the US state department cautioned US citizens in Jordan to “maintain a high level of vigilance and to take appropriate steps to increase their security awareness to reduce their vulnerability.”
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