New Hitwise demographic data reveals that Americans are staying close to home this summer with most visits to theme park websites coming from internet users within driving distance of parks.
The search terms “disneyland,” “six flags” and “cedar point” topped the list of the most searched for destinations sending visits to Travel websites in their most recent report.
All of the top ten destinations were domestic and “Las Vegas” was the only top 10 destination search term that was not a theme park.
More than half of visits to the Disneyland website, 56%, were from Internet users in California in the four weeks ending July 28 of this year. Similarly, Hershey Park’s website received 65% of its visits from Internet users in Pennsylvania, New York or New Jersey.
Cedarpoint.com received 58% of its visits from Ohio and Michigan, and the Wisconsin Dells received 71% of its visits from Wisconsin and Illinois.
The natural seasonal peak in visits to Travel websites occurs each July, according to Hitwise.
Report by David Wilkening
