Karisma Hotels & Resorts will launch a collection of all-inclusive Margaritaville themed resorts.
The two brands have inked a partnership which will mark Margaritaville’s entry into the all-inclusive market.
Resorts will be located in tropical beach destinations including Mexico and the Caribbean.
They will feature signature elements of Karisma’s all-inclusive service and amenities with a distinctive Jimmy Buffet inspired Margaritaville ambience.
The first resort is slated to break ground next year but exact locations have not yet been disclosed.
"We are excited to team up with Karisma Hotels & Resorts to create a resort product that will deliver carefree vacation experiences in some of the most beautiful places in the world,"~’ said Tamara Baldanza-Dekker, chief marketing officer for Margaritaville.
Margaritaville currently operates seven resorts in the US and the Caribbean.
This is not the first tie-in with a well-known entertainment lifestyle brand for Karisma.
Last year the company opened its first Nickelodeon themed resort in the Dominican Republic.
