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Kayak.com looks to take on TripAdvisor
Kayak.com has unveiled “aggressive expansion†plans for 2008 as it marks its first year anniversary this week.
The company said it plans to add several employees in Europe to manage business development, advertising sales and marketing throughout Europe and Asia.
It also intends to integrate user reviews to the hotel results page from newly acquired TravelPost.com, part of its purchase of SideStep.com.
It wants to redesign and relaunch TravelPost.com later this year to compete with TripAdvisor.
Kayak.com also plans to enhance the display of results page, add new hotel providers and suppliers and improve usability.
It launched a local site in Italy earlier this month and plans to launch in India later this year.
By Bev Fearis
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Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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