Travel search engine Kayak.co.uk will sponsor Channel 4’s coverage of the 2016 FIA Formula One World Championship.
The exclusive deal will see Kayak sponsorship idents appear around the live coverage of 10 Grands Prix, including practice and qualifying sessions, as well as extensive highlights of all 21 races throughout the 2016 season.
The sponsorship extends to Channel 4’s online coverage of F1, including watch live and catch up on All 4.
Trails carrying the Kayak.co.uk logo will launch today ahead of Channel 4’s 2016 Formula One World Championships, beginning on Saturday March 19 with highlights of the Australian Grand Prix.
Kayak’s Loella Pehrsson said: "We have been looking for a big bang sponsorship to drive mass awareness of Kayak.co.uk.
"Millions of Brits will be tuning into Channel 4’s coverage of Formula One, making this broadcast sponsorship the perfect platform for Kayak to reach the masses."
