Trip.com Group and Kazakh Tourism recently signed a cooperation agreement to boost tourist traffic.
Kazakh Tourism was established in 2017 to promote Kazakhstan as a travel destination globally.
Trip.com Group will promote tourism in Kazakhstan on Ctrip, Trip.com Skyscanner and MakeMyTrip
It will help build travel intent from China and India.
Chairman of Trip.com Group, James Liang, said: “Together through strategic campaigns, we will stimulate travel recovery.”
Trip.com Group will support destination partnerships.
Kazakh Tourism’s campaign ‘Kazakhstan. Very nice!’ has featured strongly in international markets.
Kazakhstan started to expand target markets after the pandemic, prioritising Asia and the Middle East.
The Kazakh government has high expectations for the Chinese and Indian markets.
