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Kazakhstan embraces ‘Borat’ catchphrase for new tourism campaign
There is no such thing as bad publicity: the first ‘Borat’ movie caused outrage in the Central Asian nation of Kazakhstan but the indignation subsided over the years, thanks to the success of the movie. It apparently led to a huge spike in visitation.
Now, the tourism board has adopted the Borat catchphrase ‘very nice!’ in a new tourism video.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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