Kelly Schulz, a key figure in New Orleans tourism, discusses the city’s approach to destination management and development. New Orleans and Company, a destination marketing organization, aims to educate the community on its role in promoting tourism and preserving the city as a destination steward. New Orleans has invested heavily in hurricane protection since Hurricane Katrina, acknowledging the escalating threats of climate change-related storms. They also address climate-related issues like saltwater intrusion into the Mississippi River. Preparing for the World Travel Market, New Orleans plans to highlight new attractions, hotels, extended festivals, and the Super Bowl in 2025, making 2024 an exciting time to visit the city.
